Nivis Gear is a new US-based outerwear brand making waves with premium jackets designed and assembled in America. Built for modern mountain life, their gear blends technical performance, clean design, and a purpose-driven ethos.

We revamped Nivis Gear’s marketing strategy by building a core team of professional athletes and executing a comprehensive content strategy, positioning Nivis as a credible, emerging brand rooted in performance and core culture.

ATHLETE TEAM.

We worked closely with Nivis to build their first athlete team from the ground up. Our goal was to align the brand with skiers and snowboarders who not only push the limits in the mountains, but also reflect Nivis’ vision for craftsmanship, innovation, and purpose. By curating a diverse group of athletes, we’re helping Nivis amplify their story, connect with core audiences, and showcase their outerwear in real-world conditions.

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CONTENT.

To keep Nivis relevant on social media, we combined timely, event-driven content with a robust asset library. Leveraging our in-house team and a trusted network of creatives, we captured everything from real-time moments at key events to evergreen imagery. This dual approach gives Nivis the agility to stay active and engaging in the fast-moving social space while maintaining a deep content library ready to support campaigns, product launches, and storytelling throughout the year.

EARNED MEDIA

COVERAGE.

Through strategic outreach and event integration, we secured earned media coverage for Nivis in key industry outlets, including a feature about Dane Tudor joining the brand in Freeskier magazine. By leveraging IFSA partnerships and athlete presence at major events, we also helped boost on-the-ground visibility and brand recognition within the freeride community.