HIT (Head Impact Trauma) is a UK-based safety tech company developing innovative solutions for head injury detection in action sports. We partnered with HIT to launch the HIT+ concussion device at the UCI Mountain Bike World Series, crafting a comprehensive content strategy anchored by athlete endorsements. Through authentic testimonials, product-focused storytelling, and race-weekend activations, we helped introduce HIT+ to the global MTB community as a credible, athlete-backed safety innovation.

ATHLETE TESTIMONIALS.

To build trust and awareness around the HIT+ device, we produced a series of athlete testimonial videos filmed on-site at UCI Mountain Bike World Series. These videos featured top riders using the product in real-time, speaking candidly about its importance for concussion detection and athlete safety. By capturing authentic endorsements in the context of elite competition, we positioned HIT+ as a relevant and rider-approved tool for protecting the next generation of athletes.

←

BRAND LAUNCH.

Using the athlete testimonials as a foundation, we crafted a full brand launch video that introduced HIT+ to the broader mountain bike community. The video blends action footage with product education to tell a compelling story about innovation, safety, and rider trust. The result is a high-impact launch asset that captured the spirit of the sport while clearly communicating HIT’s mission and technology.